About Us

Brian Grossman


The ongoing constant in Brian’s career is his belief in the transformative power of big ideas.  This has taken him from Harvard to the front lines of a new approach to fighting poverty in America; from Stanford Business to rejuvenating the iconic Wheaties brand; and finally to the world of entertainment to find new ways to use content and technology to better connect music and sports fans to their true passions.


While holding senior marketing positions at XM Satellite Radio and Madison Square Garden, Brian was shocked to find that music, despite its deeper and broader appeal, was years behind sports in seemingly everything, from analytics to brand sponsorship to fan engagement.


Brian co-founded Artistory to change that – by creating the Artiscore to make music analytics more accessible to brands, artists, and experts; and the soon-to-be-launched LABL platform that reinvents how fans connect with their friends around the music they love.



When he is not in the office, you are likely to find Brian coaching and playing soccer or torturing himself in his crossfit garage gym.

Dan Lipson


A decade ago, Danny, a former ESPN exec and serial entrepreneur who has created, built and sold several successful businesses including the largest licensed merchandise company in motorsports, decided to focus his entrepreneurial energies around his true passion -- music.   First, he teamed up with 38 Special’s Jeff Carlisi to start Camp Jam, rock and roll camps for kids and adults in over 20 cities.

While working with hundreds of talented (and struggling) musicians, Danny connected with Peter Stroud, Sheryl’s Crow’s superb guitarist and music director, and they hatched the original business concept for Emerging Artist Network, which later became Artistory.  

On nights and weekends, you can find Danny playing guitar with his band in small clubs in the Berkshires trying to get his Artiscore above 10 and waiting to be discovered by the right A&R rep.

Chip Lange

Chief Product Officer

While most kids outgrow their childhood obsession with video games, Chip made a career out of it.  Raised in Silicon Valley during the birth of the interactive gaming industry, Chip saw his first gaming credit at the age of 14, spent summers testing games for money, worked his way through college as a writer for GamePro Magazine, and ultimately landed a job Electronic Arts.  For the next 25 years Chip held leadership roles for a variety of successful EA brands and businesses.


Bringing his immense knowledge of the mobile gaming industry, passion for fantasy sports, and love of vinyl, Chip has been the lead architect of the LABL platform and has recruited a dream team of gaming superstars to help bring it to life.


A lifelong Deadhead and renowned Bloody Mary aficionado who practices his craft before every 49ers home game, Chip is a tireless youth sports coach and advocate who still manages to find time to dive around the world - from Caribbean shipwrecks to reef sharks off of Hawaii.